March 11th, 2002
United We Stand, or Profits May
Fall
When do we forget we're a democracy, where freedom of speech
is our most valued birthright? Most likely when there's money
to be made - or not.
Soon after 9/11, there was a lot of talk about Bill Maher,
the acerbic host of ABC's excellent "Politically Incorrect."
When he questioned the use of the term "cowards" to
describe the 9/11 terrorists, and criticized previous administration's
military actions, he got a rap on the knuckles from White House
press secretary Ari Fleischer.
"These are reminders to all Americans that they need
to watch what they say and what they do," burbled Mr. Fleischer:
"and this is not a time for remarks like that. There never
is."
Now, this was a damned dumb thing for Fleisher to say, and
I'm sure he's had lots of time to regret it ever since. But what
was more chilling than Fleischer's commentary - which is hardly
binding, since all he can really do is stand there and play spin
king for Dubya - was the other, more concrete reaction that Maher's
comments got. Advertisers pulled their support, a few stations
stopped carrying the show and Michael Eisner, who owns ABC and
Disney - and therefore "Politically Incorrect" - told
the Los Angeles Times that he disapproved of Maher's comments.
Since then, Maher hasn't been sure if his contract with ABC
is going to be renewed. He said as much in an issue of Talk
magazine some time after the furor. And with Letterman seeming
to want to jump ship to ABC and take the time slot currently
held by Nightline and Politically Incorrect there's a seemingly
greater chance that his show might get swept under the rug. (ABC
executives don't seem to want to confirm or deny any such thing,
of course)
Now, this is all probably old news to you. But did you hear
about what happened to Michael Moore? Chances are good that his
book Stupid White Men is now sitting in a bookstore near
you, but it almost never made it there at all
Michael Moore's new book was supposed to have been out last
year. Unfortunately, the first 50,000 copies left the printers
on September 10th - 24 hours before the whole world changed.
His editors said that things had been put on hold - which Mr.
Moore agreed with - but after a few weeks went by and the books
never shipped, it became apparent that things had been put on
terminal hold.
A phone call from the publishers was rather revealing. Apparently,
Harper-Collins had decided that the political climate had changed.
They wanted him to rewrite sections of the book that were rather
harsh on Dubya, change the cover and title, and then pay the
publisher $100,000 of his own money to reimburse them for the
reprinting. Failure to do that would have resulted in those 50,000
books being "pulped" - destroyed. And he'd have to
wait a whole year before taking the manuscript to another publisher.
Needless to say, this didn't sit well with Mr. Moore. But
he refused to change so much as a word, as he felt that what
he had to say was more relevant than ever. It looked like the
book was doomed.
Fortunately, a well-timed leak by someone got a number of
irate librarians on his side. They organized a letter-writing
campaign, and, after getting a few piles from said librarians,
Harper-Collins changed their minds. The book came out February
19th, the publishers think it's a "runaway best-seller,"
and you can finally get one for yourself.
But - happy ending aside - the lesson here seems to be a clear
one: there is a massive difference between what you can say as
a one-man band, and what you can say when someone else is making
a lot of green from your work. Advertisers and sponsors suddenly
own you, and you have to be very careful about ticking them off
to the point where they go away, and you're left high and dry.
Alternatively, the editors and producers might try to tone you
down, to make sure that lovely green doesn't evaporate.
Moore seems to be doing alright, but then, he would: he has
a unique gift to be able to turn lemons into lemonade, the better
to pour it over the heads of the deserving. As for "Politically
Incorrect" who knows?
Is there any chance of an army of librarians coming to the
rescue?
"Needless to say, the publishing industry, much of
which believes that now is not the right time to be selling
a book of political humor like this, will be watching to see
just how well people respond to an author who thinks it's funny
to suggest that falling off couches usually has something to
do with a beverage, and not a solid salted food product."
- Michael Moore
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